Product Recognition is a technology that works on a basic concept – Mobile Image Recognition or MIR. This technology is still at a nascent stage but already, it has helped to bring something as groundbreaking as Visual Search into existence. With the help of Product Recognition, it would now be simple to watch something, search for it using an MIR app and buy it using a single click. Users might be able to scan a thing they have seen somewhere – a handbag someone is carrying, shoes someone is wearing and everything else – and get their hands on it.
▪ Interactive Technology – Product Recognition is a technology that urges people to interact with brands. Gone are the days when users had to do all the legwork for finding and buying the product they needed. With the global boundaries shrinking, it is not uncommon for people in some parts of the world to desire a particular style of headphones, speakers, television set or watch. Earlier, they had to ship it from the US because they assumed that such a product would not be available near them. However, since companies are going global, Product Recognition can help users to pinpoint that product.
▪ Marketing Potential – The marketing potential of Product Recognition is immense and boundless. Small companies, which could previously not compete with bigger names, would find it easier to pool their brand names together and allow users to find their product with no hassles at all. It would also be great for users who are starved for cheaper, newer or simply, different choices and are tired of going for the same brands. From a marketing perspective, it would help companies reach their consumers and interact with them without being pushy about it. This is marketing at its best.
▪ Intuitive Applications – The applications of Product Recognition are all intuitive in nature. Visual Search – a direct application and subset of Product Recognition – is one such example. It allows the native photo app of a user’s phone to become a conduit between a brand and its consumers. It also requires minimal effort for the users themselves. Basically, the app behaves in an intuitive manner, knowing what consumers want and directing them towards their goal. It could be something as simple as a movie poster leading users to behind the scenes footage, special screenings, product launches, Q&A with actors, and so much more.
▪ Growing Trend – Product Recognition is becoming a growing trend and so are its applications. Companies that adopt this technology would find themselves at the top spot in a small time.
Slyce is a service provider that offers visual search and related technologies that are direct subsets of Product Recognition. This is a world renowned company with services like visual product search, V-commerce or visual relevancy engine, tag and display and so much more. The services of Slyce integrate with the e-commerce systems of all companies, helping them achieve their targets in a better way. It also helps to drive targeted consumers to the company’s products.