Just in case you aren’t aware of EOS Vegan Lipbalms or aren’t aware of EOS at all, let’s get you acquainted. You’ll never feel so safe when applying a lip balm as you will with EOS. First, all the fabulous fresh flavors are natural. Today, they’ve broken the mold and offer up a totally vegan sphere that’s sexy and see through. Just using it is fun! And you can rest assured that it’s not harming animals or you with chemicals. Hard to believe when you look at the package but they did it. Check out more related info here on usmagazine.com.
If you look at the regular flavors of EOS you’ll note it’s a spherical fun and young shape that appeals to a young at heart crowd. This one; however, is a more adult yet still sexy pyramid shape. Once you’re done playing with the mesmerizing packaging, you’ll open it to reveal a totally clear balm. That’s right, a totally clear see-through ball! They’re so addictive you’ll have to have more than one and you’ll have to give one to each friend for a stocking stuffer or other holiday gift. Hell, you could give one of those away anytime during the year but you’ll want to be one of the first right now.
The cost is less than a tropical drink which is what the Hibiscus Peach smells like, see here at amazon.com. The Vanilla Orchid is fabulous too. So for the price why not buy two?
The lip balm industry was a sector that EOS founder Sanjiv Megra describes as remaining largely unchanged since the development of the tubular Chapstick style applicator, that was until the 2009 release of the Evolution of Smooth, EOS, lip balm. As an industry, the lip balm sector is expected to grow to over $2 billion by 2020 amid a rising level of interest in developing new flavors and designs that was begun by EOS as the startup looked to change the face of the oral health industry, Fast Company reports.
EOS has always been a company looking to move in its own direction, which has included the company refusing to look outside the three founders for sources of finance as they did not wish to lose control of the company that has become a passion for all involved. The initial idea for EOS came from Sanjit Mehra feeling the simple tubular design and limited number of flavors available in lip balm could be improved upon; these improvements included a specially designed round exterior and a range of new flavors that have become increasingly popular across the life of the company. View video here.
Advertising and building an impressive marketing campaign have all played their parts in the rise of EOS to the position of number two lip balm in the U.S., which has seen the company involve some of the best known style and music icons in the U.S. to its advertising and marketing campaigns, refer to stylecraze.com. As the largest investor in advertising in the sector, EOS has enlisted stars such as Taylor Swift, Demi Lovato, and Miley Cyrus to assist in spreading the word about the company among the important 25 to 35 year old market. The focus on the Millennial market has paid off and has seen increasing numbers of customers come to the brand from a range of different age groups and socioeconomic backgrounds.