It takes a special kind of person to succeed in the realm of online business. Digital entrepreneurs are a dime a dozen but we only ever get a chance to hear from the major success stories. Talk Fusion founder and CEO Bob Reina has been a mainstay in the digital world since he founded his company back in 2007. Reina’s focus on creating the best and first elite video marketing and communication solutions company has been a huge success story to follow. Now, Reina is taking time out of his day to contribute as a writer to websites like the Huffington Post.
The Huffington Post recently underwent a huge branding change in order to try and shift gears in the new political and social climate that we are living in. The Huffington Post has long been a first hand source for avid readers of both political and entertainment based news. The Huffington Post recently changed their name to the shortened version: HuffPost. This name change isn’t the only difference between the new and old website. HuffPost will be focusing on giving a voice to those that have been ostracized by the public — giving a platform to those that are socially disadvantaged, as well.
Reina’s contributions to the Huffington Post (now HuffPost) over the past couple of years have been met with great critical reception. Reina’s taken plenty of time to write about marketing in the digital world, growing your brand, and constantly innovating when the time is right. In fact, Reina recently launched two new articles on the rebranded HuffPost website: “How to Thrive in a Society of Quitters” and “Promoting with Purpose: How to Understand Your Audience”. These two articles are being shared, viewed, and commented on right now.
Being a contributor to the Huffington Post Reina was eventually asked what he thought about the changes. Reina, true to form, stuck to his guns. Reina admitted that he believes a brand is never done evolving. Rein also went on to say that a company must innovate in order to survive. It’s safe to say that Reina is buying into the new HuffPost model.