When EOS, or Evolution of Smooth, came on the scene in 2001, the lip care industry was sparse. The two top lip balm companies were Chapstick and Blistex, and they had been leaders forever. There were two flavors, regular and mint, and they came in a cylindrical container. There was nothing interesting about them at all.
But Mehra, CEO and co-founder of EOS, wanted to design a lip balm that was fun and even tantalizing to put on. He created a unique small, round globe container and filled it with an all-natural, organic lip balm in delicious, exciting flavors that were teasing and tempting and simply fun. Vanilla Bean, Passion Fruit, Strawberry Sorbet, Blueberry Acai, Pomegranate Raspberry, Sweet Mint, Grapefruit, and Honeysuckle Honeydew were the original flavors.
EOS went on the market over seven years ago, but they were only featured in small boutiques at that point. After several years, Walgreens made room on their shelves for the new lip balm with Walmart and eventually Target following. What really accelerated sales for EOS was when celebrities such as Miley Cyrus and Kim Kardashian were seen popping out the little pastel orbs everywhere. Soon, Allure and Seventeen ran full page ads, and millennials everywhere adopted the new lip balm with the amazing flavors. For more of the products, click douglas.de.
Today, EOS is worth $250 million and is the second largest lip balm company in the world. The product is 95 percent organic, paraben-free, and is made with jojoba oil, shea butter, and added vitamins. It is so popular that DIY flavors with almond butter and cookie dough are being copied by fans. Check updates, follow EOS on their facebook.com page.
Since the original eight flavors, they have added 12 more including Tangerine, Lemon Drop, Cherry, Blueberry Potion, Barbados Heat Wildberry, Watermelon Wonderland, Summer Orange Blossom and Aloha Hawaii Strawberry Kiwi to name a few. The future looks great for these unique lip balms. Head over now to this important site.
For more, hit on https://evolutionofsmooth.ca/lip-balm.html