Bumble App Entrepreneur Whitney Wolfe Weds Well

According to the website norcal.news, Whitney Wolfe, the founder of one of today’s most popular dating apps, Bumble, was married on September 2nd, 2017 in Amalfi, Italy. Wolfe, a successful tech entrepreneur who has also recently launched personal and business apps Bumble BFF, and BumbleBizz spent an entire year planning for her lavish, luxurious destination wedding at the Villa Treville in Amalfi.

Wolfe selected a full length gown, by Oscar de la Renta featuring layers of embroidered lace, a flowing skirt, and a cathedral train with a deep V-shaped cutout at the back. She opted to wear her blonde hair swept into a glamorous and romantic updo. Michael Herd, her fiance, chose a traditional tuxedo while he waited for his bride to walk down the aisle.

The grounds of Amalfi reportedly offer picturesque terraces, lush vegetation, and multiple garden venues overlooking the Salerno Gulf and offer extensive venues for both the wedding site and reception areas. Wolfe and her fiance Michael Herd, the grandson of Bob L. Herd of Herd Producing, a Texas gas and oil well company, chose the Villa’s lemon tree orchard as the setting for their reception, which offered a picturesque setting for guests to enjoy a meal and traditional wedding cake. The honeymoon was planned as a tour and exploration of multiple locations throughout France and Italy.

According to this article the couple met in 2014 in Austin, Texas, where Bumble was founded. Her husband Michael Herd currently serves as vice president of Herd Producing, an oil and gas production company and also as president of the Bob L. Herd Foundation which supports higher education and multiple charitable causes. After dating for two years, Herd popped the question during a sunset horseback ride at his vast Texas ranch.

The article also states that since 2014, Bumble has registered more than 11.5 million users and is popular due to its women driven engine that allows female users to initiate a conversation and remain in complete control of initial ‘real’ contact. Due to the success of dating app Bumble, Wolfe is busy launching an app for finding platonic friends, with BumbleBFF and a business networking app BumbleBizz.

Source: www.sxsw.com/speaker/whitney-wolfe/

Whitney Wolfe Lifts Women up With Popular Dating App Bumble

Many consider the world we live in a male-dominated society. Naturally, men gravitate towards making the first move it seems. They decide what to eat, where to live, where to go on vacation and a whole slew of other decisions. It just seems natural that they like to be the one calling the shots. They’re usually the first one to approach a lady at a bar, a restaurant, a party, and other places. It just seems natural. When a woman does this, it can come off as pushy and overbearing. That’s what makes dating so tricky. Women sometimes crave making big decisions and having the power but sadly that’s not always the way society works.

A woman by the name of Whitney Wolfe realized that there were a ton of women out there who would kill to make the first move in dating. That’s when she came up with the idea for a female-dominated app where women got to make the first choice when it came to dating. So many people told Wolfe that it wouldn’t work but she shrugged off the naysayers and Bumble was born. Today, Bumble has millions of users and it’s easy to see why. Women get to take control but it’s done online so there’s less pressure and stress. Whitney Wolfe also strives to make sure everyone stays safe.

Bumble is an app where a community of women can search for love and friendship without pressure. They don’t have to be worried about being bombarded with unwanted messages, unsolicited nude photos, and more. Conversations only work if a woman makes the first move. This also helps to empower women everywhere and get them out of their comfort zone. That’s what Wolfe is all about! According to Forbes, Match Group is a company that owns popular apps like Tinder. They’ve had their eye on Bumble recently offered Wolfe a $450 million dollar deal to buy it. Wolfe turned it down thankfully and Bumble will stay the way it is!

Wolfe loves helping women and women all over need her expertise and her app. That’s why so many are glad that Bumble is here to stay and won’t be changed to stay in line with other apps.

To know more visit @: www.fastcompany.com/person/whitney-wolfe

Fabletics: Data Driven Athleisure

According to a Forbes article by Paul Armstrong, the rising athleisure company Fabletics is competing against retail giant Amazon (which controls nearly one-fifth of the fashion e-commerce market)…and succeeding.


Paul Armstrong notes that Fabletics is part of a growing activewear movement, utilizing a subscription based service to sell clothing to members. Members get a discount, and non-members must fill out surveys in order to provide data for the company’s continued sourcing of products. Fabletics is able to do more than simply compete; its’ strategy for sales and market positioning is what’s driving Fabletics to the top.


This means Fabletics uses a simple base from which they craft their outreach efforts and their branding in particular—Armstrong says that customers like brands that push the individual, are aspirational, and mix these emotional prods with convenience and membership functions. (shorten if you can)


Historically, brands with large market-cap and large amounts of liquid cash have had their value defined by the price and quality of goods and services, but due to changing economic conditions, competitive viability is now dependent on “last-mile service” customer experience, brand recognition, exclusive design and turning the shopping and viewing process into a game, like requiring guests to fill out quizzes and surveys. Customers are engaged and Fabletics acquires valuable data.


In short, brands that make an effort to provide competitive pricing, high-quality goods, and a real emotional connection to distinguish themselves are more important to consumer psyche than ever before.


Armstrong believes these principles are critical to Fabletics:


* Fabletics uses “reverse showrooming”

Showrooming is when people browse offline and buy items cheaper, elsewhere. Fabletics has transcended this issue by using a strategy which enables relationship building, allows Fabletics to be relied on by customers, and provides more intimacy with local markets. This has produced results: 30-50% percent of walk-ins are already members, and another 25% become members in store.

Additionally, any piece of clothing a customer tries on is added into their online cart as well. In-store buys are not consequential to revenue—retail is another element of service.

* Online shopping data

Proper product display, physically and digitally, is critical to preserve the customer’s mental journey with the brand. Fabletics maintains this connection by using online local data about preferences—as a result, stores will be able to adapt their inventory—only those products which will appeal to tastes and trends will be carried. This is gauged by social media sentiment, heat mapping data, and real-time sensitivity, in addition to membership preferences of local members. Fabletics has glued itself to data trends and providing an experience, rather than being a traditional brand.



Fabletics is successful in how it’s managing to compete against Amazon: Fast scaling, combining lifestyle trends, consumer education, and membership programs, they’ve likened themselves to a growing category of flexible, adaptable, companies that are managing to beach up against giants like Amazon and Walmart.


Lastly, Fabletics is able to garner consumer connection by smartly utilizing principles that people believe in–in this case, female empowerment, product design, and strong communication, as referenced in Tom Ward’s Forbes post on Fabletics.


Ward’s summarized it down to this: Having the right investors, notable partners (Demi Lovato), the ability to communicate honestly and clearly with customers, and lastly their desiciveness in terms of getting over early hurdles (like negative press from other celebrities) was instrumental in getting Fabletics’ roots planted.

Join Lime Crime And Discover Your Favorite Shade

Lime Crime continues to represent the center of beauty and encourage women to take a bold new step with their makeup choices. Thousands of women around the world have decided to use LC products because they are safe for all skin types and they back their CEO and President, Doe Deere, 100%. Deere never hesitates to tell her wearers that it is important to find out what their niche is and work hard at perfecting it to be successful. She admits that she has always had an unconventional way of thinking about colors and her cosmetics would have never come to fruition, if she’d listen to her naysayer’s.


LC products are the first of their kind to consist of a velvetine matte base. They also come in a remarkable super-foil base that goes on moist and dries to perfection. Best of all, their products are LEAP Bunny approved and have always been safe for all skin types. Get hypoallergenic products that are completely waterproof. You never have to worry about going through repeated applications with their cosmetics that are guaranteed to last long throughout the day. They offer spontaneous colors like Radical Metallic and Purple Sorbet for your lips an eyelids.


Lime Crime has branded a new lipstick with much of the same colors, but with a hue that resembles violet-purple under the Scandal name. It has been very popular among their 2.4 million Instagram followers and has quickly been associated with the success of LC products. You can also get a temporary or permanent hair dye under the Unicorn name. Their colors are meant to be safe for all hair types void of bleach and ammonia by-products. They offer a full 700 ml jar that is good for one full tint or two retouches. You can join the color revolution today by visiting their exclusive website.


They also offer a YouTube channel that gives their customers a great way to discover new ways to mix and match their makeup. You can also find great accessory products from their sister company Dolls Kills. Become a part of Lime Crime and make bold makeup choices today.

The Growth of Lime Crime

a budding business that continues to expand to attract more and more loyal customers to the company is a company that is known as Lime Crime. Lime Crime is company that was founded by Doe Deere who has always had a passion for makeup and for making sure that individuals feel beautiful on both the inside as well as on the outside. Doe Deere’s makeup brand was specifically designed to accentuate the beautiful features for both men and women who have different tastes. This brand is unique due to the fact that it uses some of the brightest and boldest colors for blushes, lipsticks, as well as for eye shadows. Doe Deere is proud of what she has accomplished and is making sure that her business is a business that involves the people to make decisions on what products she should not only include, but also should create.


Doe Deere is well known for her presence on social media sites such as Instagram where she shows her designs through numerous creative photos. Before founding her business, Doe Deere had also created a clothing business that also uses bright and bold colors. Doe Deere only created Lime Crime as a side business due to the fact that she could not find a makeup brand that would not be washed out by the brightness of her clothing. With almost a decade of experience with running her business, Doe Deere has many more plans in the future to grow the company and to make even more individuals feel happy and confident.


Doe Deere has kept her business an internet-based business in order to make sure that the products that are sold rely on the input of the customer. This business model has kept Doe Deere humble with the success that she has acquired and also makes sure that her products are of the best quality. Doe Deere would one day like to have a typical brick and mortar shop, but only after she has been able to satisfy as many customers as she can. Doe Deere looks to expand her business even more in the future.

Introducing Lime Crime’s Unicorn Hair: Cute And Spunky Meets Healthy And Happy

In the attempt to identify and remove toxins and pollutants from living areas, kitchens and bathrooms- the last frontier remains….hair care. Hair coloring, styling and cleansing formulas are usually brimming with toxic ingredients like parabens, sulfates, ammonia or bleach. While manufacturers struggle to replace classic formulas with products that aren’t tested on animals or swimming in poison, brands and products are being developed to satisfy savvy consumers.


Introducing Unicorn hair dye by Lime Crime, available in 13 spunky super bright shades- the ingredient profile reveals information as bright as the shades themselves. After spending three years in careful product development, Lime Crime has produced a semi-permanent direct deposit conditioning hair dye, formulated from vegan ingredients- that is 100% vegan and cruelty-free (based on vegetable glycerin), certified by both the Leaping Bunny and PETA.


Each hue is available in full coverage (10 to 12 washes approximately) and tint (8 to 10 washes) formulas. A 6.7-ounce bottle retails for $16, the color is a gentle deposit-only formula that is incapable of damaging hair, no developer or heat is needed to process.

Creator and company founder Doe Deere envisioned a toxin-free hair color product and designed Unicorn Hair, a hair color sourced from healthy ingredients that would meet a professional standard, with basic application principles appealing to either newbies or industry professionals. Understanding the importance of testing a product before committing, Deere promises that samples are being developed and are on the way.


For maximum coverage options, it is recommended to start with pre-lightened hair (preferably a medium to pale blonde shade), consulting a professional for the bleaching portion is highly recommended, no toner is needed- applying Unicorn dye directly to freshly bleached hair will yield optimum results. For richer tones and hues, leave the dye in for one to two hours, for a traditional typical shade, 30 to 45 minutes is recommended. Unicorn dye could leave residual marks (i.e. clothes, pillowcase, tub), however, it is not permanent and will wash out over time- traditional precautions for stains should be taken as with any hair dye process or product. http://www.dollskill.com/shop/lime-crime.html


Try Out Lime Crime’s New Hair Dyes

It’s finally here! Lime Crime has just released 13 new and exciting colors of hair dye to transform your locks into pure unicorn magic. You will definitely want to try them all out!


There’s Jello, if you’re into tropical green, Salad, which is a seapunk green, Leeloo, which is a bright orange, Neon Peach, which is a vibrant peach, blue smoke, which is a steel blue, and Strawberry Jam, which is a muted pink-red. There is also Anime, a fun candy blue, Chocolate Cherry, a deep burgundy red, Dirty Mermaid, which is a muted sea foam green, bunny, which is a pastel baby pink, Pony, which is an electric violet-purple, Gargoyle, which is a stone grey, and Sext, which is a nude-mauve. All of these enticing colors will make it hard to choose which one will be your favorite!


Lime Crime hair dyes are super easy to use and will last up to six whole months. To use, simply apply the dye of your choice to pre-bleached, clean, and unconditioned hair for the best results. If you want to end up with a pastel hue, then rinse after about 30 minutes. Otherwise leave in for about 1-2 hours. After you have left the hair dye in your hair for the desired amount of time, then rinse until the water runs nice and clear. You can now shampoo and condition like usual, but it is best to use shampoo and conditioner that is specially formulated for color-treated hair.


Lime Crime hair dyes are 100 percent cruelty-free and completely vegan. They don’t contain any harsh chemicals, so you don’t have to worry about the dyes damaging your hair. The color will gradually fade after washings without being dull looking. You can even choose from two different formulas: full coverage or tint. If you’re looking for full coverage, you can expect a deep, rich color and tint will give you a nice glaze on platinum blonds. It’s highly recommended to use Lime Crime’s dyes on medium blond or lighter hair hues for the best results. Now the though part-deciding which color to try!