Starbucks is always a leader in progressive business. The company is known for taking care of its workers, paying for their college education and raising wages to a livable standard. These are the kinds of values shared by the young consumers, and voters, in our country. You don’t have to look any farther than the unexpected success of Presidential candidate Bernie Sanders. The Vermont Senator received more under-45 votes than all other candidates combines. Companies would do well to get out ahead of this trend to keep market share.
One such company has already partnered with Starbucks — Hippeas. The snack company is the making of CEO Livio Bisterzo, a young man with a long history of success in the culinary business all over the world. Most notably, he took a men’s grooming product named Kyoku global, getting it in stores in over 28 countries. He also took a European company named Little Miracles, a juice and tea maker, to market in over 18 countries. He’s now doing the same for his little chickpea snacks, which you can find at your local Starbucks.
The man’s mission is simple — do good for people and the earth — and he is succeeding. Spending months perfecting a recipe, he discovered how to make a delicious snack out of the chickpea. You probably recognize the chickpea for its use in hummus. What you probably don’t recognize is how good the chickpea is for you and the land.
Each small bag of Hippeas has three grams of fiber and four grams of protein. That’s some major healthy energy. The snacks are also non-GMO, organic, vegan (even though there are cheese flavors), Kosher, gluten free and contain no MSG. Quite a healthy upgrade from your average potato chip. But the chickpea is also good for soil. As the plant grows, it releases nitrogen into the ground. Nitrogen to a plant is like protein to a human, leaving a fertile soil good for sustainable farming practices.
But the circle of goodwill does not end there. Hippeas helps chickpea farmers in Africa through a foundation called Farm Africa. The goal is to spread education about sustainable farming practices and to help farmers in East Africa with their business model in the hopes of making them more money. Hippeas may be a play on the word hippy, but this company and its CEO Livio Bisterzo take it way beyond peace, love and tree hugging. They get tangible results.