The Newest Addition To Beauty: EOS

Walking in the beauty aisle, the lip balm product section has been taken over by flavorless and plain products. Sanjiv Mehra noticed that the lip products offered were unappealing and started looking for a solution.


After some research, Mehra found out that people weren’t excited to buy or use lip balm products. The old, cylinder style container that had an active ingredient list and no fun flavor didn’t excite anyone. With that information, Mehra started The Evolution Of Smooth also known as EOS. More news here.


These products exploded in popularity. The sphere container was soft to the touch and had grooves for your fingers that made it feel natural to hold. The containers had fun colors and each color had a different flavor.


EOS has been spotted in magazines with well known celebrities using it such as Miley Cyrus and Kim Kardashian. EOS has also made it in many large stores as well as small convenience stores. This product costs about as much as its competitor. Hop over to watch this demo video on


Since its launch, EOS has come out with a lip balm with added shine and one with SPF. They also have started reaching out into the other body care products such as lotion. All EOS products are made with natural ingredients. The lip balm is hypoallergenic and contains many good things that your lips need such as vitamin E, shea butter, and jojoba oil.


EOS is very successful and popular with the younger generation who enjoys more natural products. The price is affordable and it can be easily found in many stores. The variety of flavors and fun colors are sure to be around in the lip balm section of many stores for a long time to come!


Watch this amazing video,