Susan McGalla has a clear direction on where she wants to go. She has established herself as one of the best when it comes to building a successful clothing company. She knows what works because she has been in different levels within an organization. She knows what does not work because she has led from the CEO seat and seen the different cross-functional teams and the data that has been provided. She has worked in a position where she could see every aspect of how a company functioned. This is what made her successful.
Susan McGalla is the director of strategies and creative development for the Pittsburgh Steelers. This is a smaller role than what she would have had as a CEO of American Eagle, but it definitely involves creativity that is connected to her marketing career. I think that the work that she has done as a CEO has groomed her quite well for the position that she has with the Pittsburgh Steelers right now. It has allowed her to see the things that work in marketing, and she has become quite successful at discerning how to build a brand that lives forever. Check on wikinvest.com.
At times it is difficult to see what a brand will evolve into. What Susan has done is see the need for change with the Pittsburgh Steelers clothing line and revamp in accordance to what she felt would work best in this age of social media. Susan is working to build brand awareness through social content. Additional reading on post-gazette.com.
More of McGalla on https://about.me/SusanMcGalla