Don Ressler and Adam Goldenberg Success in the e-commerce Industry

Don Ressler and Adam Goldenberg work in athletic clothing has attracted a lot of interest from several quarters. In partnership with Kate Hudson, they established Fabletics, a company that has grown to become one of the top athletic clothing brands for women. Don Ressler and Adam Goldenberg both have many years of experience in this industry. Long before creating Fabletics, they had been selling clothes to women a venture that has made them the leaders in athletic clothing.


Don and Adam’s friendship began many years ago when they were part of a team in Myspace. They were able to gain some online skills after being connected to social media for a while. Later on, they would create many opportunities for women to purchase goods online using their online expertise and many years of working together. Through this occasion, Don Ressler and Adam Goldenberg came up with Intelligent Beauty.


Talks of how social media would play a big part in the change of the e-commerce world sparked the entry of the duo into selling beauty products to women. Their focus on dealing with the ladies products was the vibe that exists where women receive well clothing tips from other women. It would be the start of the e-commerce empire that would go on to generate millions of dollars for the duo. As the years progressed, they turn their focus on selling athletic clothing to women.


Before coming up with Intelligent beauty, Don Ressler and Adam had established JustFab which grew to become very successful in the e-commerce industry. One of the concepts that brought success in these companies is the appointment of women leadership. Don Ressler knew for a fact that having women such as Kate Hudson in leadership positions has a bigger influence on social media platforms. Don and Adam would just operate in the background making this concept of leadership very exciting. JustFab would eventually transition into Tech Style.


JustFab would grow to become the most successful venture despite having tried many others. Tech Style symbolizes incorporation of technology into the business, and this company has made Don and Adam an actual force in the clothing industry for women. Adam Goldenberg and Don Ressler have also orchestrated several changes in the e-commerce industry such as the addition of athleisure wear clothing for women. Ressler has proven to be an outstanding entrepreneur who has transformed the way women shop, and he has achieved this staying in the background.